Launching a brand new watch which has a promise: reducing the negative effect of electromagnetic pollution creating a sort of body shield. But how to promote it staying away from the cliché of “wellness & sustainability”?


We created an unconventional creative idea “This is not a watch” to change the perception and the symbol of the watch. “This is not a watch” becomes the product positioning. According to this, we’ve created Logo, ADV campaign, website, social media communication, shop counter and bags.