the patch



To start rebuilding the brand identity in a more appealing, modern and creative way, telling its mighty characteristics (heritage, design, style) among a new brand audience of young, smart and creative people that weren’t client before.


We created a series of roadshows, to generate more store traffic, with two famous calligraphy artists who customized products by hand (jeans, bags and so on) that were the first pieces of a dedicated capsule collection. During these events they have customized live a t-shirt that was given to the clients a as an homage.