Chef in Micro

Giovanni Rana

challenge

Launching a brand new product made of raw pasta to cook using the microwave, without colliding with ready meals market. 

solution
Chef in Micro becomes the “schiscetta by Rana”, not just fresh pasta and fresh sauce but all the family love, the passion, the quality and the tradition of the Brand in a product to cook in 5 minutes!
For the launch we created a commercial and a massive multi-format adv campaign that includes:
  • Digital Billiboards at Garbaldi Station In Milan
  • Maxi Ledwall at Piazza Gae Aulenti in Milan
  • Street box all around the city
  • AddressableTV contents