Y.O.U.

Lancia Ypsilon

challenge

To build a unique brand perception based on a single product car line range

solution

Creating Y.O.U. a behavioral and attitude driven profiling system, offering to Ypslion Owners a series of exclusive contents, services and experiences thanks to specific partnerships. Moreover the profiling system aims to attracts prospects by giving them temporary access to the platform and special offering to buy a new Ypsilon.