Save the text, save the words

Bright.ly launch

challenge

Show up our brand new Agency, creating expectation and mystery with a worldwide teasing campaign.Working only with social media, with no paid advertising

solution

Speak not about us. But against us.A man came from the future, announce the imminent vanishing of text, in behalf of Videos and images. “And the cause of all this, is Bright.ly”. Nobody kwows Bright.ly would be revelead as a new Agency, that will propose the same advertising approach used in this campaign.