To do a global makeover of the brand, starting from the brand image, going through the way they communicate via social media till the website and the catalogue. The brand had a great potential but a poor way to communicate to users and potential clients.
We did a complete rebranding. We added a new contemporary graphic to each brand material (catalogue, goodies, retailers), we created a new logo and a new brand image. We made a new posting plan for their social properties (both Facebook and Instagram) related to the new attitude that the brand wanted to embody. We made a completely new website, with new pictures shot by us, new texts, a new layout. Most of all, we created a configurator to allow users to create their own model of RIB, inviting them to come and see it in store right after.