Turn the Rock in Roma event sponsorship into the occasion to extend the Brand’s engagement activities and collect a bigger number of fans on the Facebook page.
A Facebook contest in which Ceres provides free tickets of Rock in Roma Festival. The users have the chance to win the ticket by clicking Like on the fanpage. They just have to cross their fingers and wish to be the lucky ones. What do we ask back to the winners? To become reporter for a day and describe the concert from a new perspective: wearing a Go-Pro on a special helmet and, without inhibitions.