Progetto qualità

Vallelata

challenge

Supporting the brand new pay off “Pura Bontà, Leveraging Brand communication pillars (nature, savoir faire and modernity) as the main engagement drivers.

solution

To make “Pura Bontà” concrete, we began a process of approaching the users, finding a way to ask for their participation in the front row. “Progetto Qualità” is a contest based on the values ​​of Nature – Modernity – Savoir Faire to the Brand, which ask users to share their projects that promote the quality improvement of people’s daily life. The best projects were fund by the brand.

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