MINI
Time Machine

BMW MINI
challenge

How to launch the re-styling of a historical car, the MINI Rauno Aaltonen, in countries where MINI and its historic route is completely unknown?

solution

A storytelling website which allows users to travel through time, from the 60’s, when the MINI Rauno Aaltonen was born, up to date so people who have missed so many important events, become able to experience them.¬†For every decade users can watch a video with Rauno Aaltonen who challenges them with a contest, with the chance to win a Rally lesson in Finland.

WEEKS PROJECTS
K UNIQUE VISITORS
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