Mini High5

BMW Mini
challenge

Launching the new MINI 5 doors in the Italian market, leveraging the brand’s connection with the world of basketball as MINI was the official sponsor of the A1 Basketball League.

solution

A video format that plays with the number “5”, the number of the new MINI doors, with two special protagonists: Spike, the official MINI mascot, and Carlton Myers, a true icon for all the basketball fans. 5 episodes. 5 adventures. 5 friends. Each episode ends with the MINI car full of friends, which have been involved by Spike and Carlton in their adventures.

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