MINI Adventure

BMW MINI
challenge

Launch the new MINI COUPE’ in the CEEU area (8 countries) through SNs (without ATL investments)

solution

A cross country challenge format which asks users to candidate themselves by answering a simple question: “What adventure would you face to conquer me?” where “me” was releted to the car and to a beautifull girl as well. The most voted guys live an unforgettable adventure togheter with a friend and with the girl on the brand new Mini Coupè.

candidates
votes
k fans