Corporate Website

Lavazza

challenge

Represent the complexity of the Lavazza world, building an iconic brand able to engage and unite people around Lavazza values.

solution

An integrated website adaptable for all the global and local needs. The website is based on a system that gives to a Community: Branded content, UGC and Social Media Interactions to guarantee a strong interaction with the products. It has been formed by 6 main channels, an e-commerce section and it is translated in 8 languages and at the disposition of 16 countries.