Canale Facebook

Frùttolo

challenge

Challenge: to start a brand new Facebook page of a worldwide known brand of baby food, involving users who already loves the brand and people that have never bought its products considered “not healthy” for children.

solution

We created a specific all-year-long posting plan dedicated to children’s world and that might be graphically appealing to children and their mothers. Trough funny games, news and fun facts we started developing a dialogue between the brand and the users, teaching them more about the product and its characteristics in a way that wasn’t too pushy.