Finalmente una piccola gioia

Vallelata

challenge

Promote the launch of a sweet product of a brand that has always made only products cheese.

solution

Talking about the new Ricottine Dolci as small sweetnesses that make a day brighter. #finalmenteunapiccolagioia becomes a contest where we ask users to choose between several small joys they’d love to happen in their lives (finding a car parking, meeting a friend for a coffee, finding money on your old jacket…) leaving a comment about Ricottine and try to win an Instan Win (Smart Box).

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