Fatti un Ortie

Vallelata

challenge

Bringing the brand even closer to the natural world, continuing the path taken by Progetto Qualità. 

solution

Creating a contest asking users to do a simple task, within everyone’s reach: to grow their own natural area and to share it with a special selfie. This activity has addressed themes such as sustainability and food awareness related to Expo 2015 and it has also encouraged people to live in a more natural way along with the Brand.

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